Tylenol Migraine Pain Relief

Like many studios, we’re seeing a rising demand for fully AI-driven productions.

To start a real conversation around what’s possible (and what isn’t), we took a well-known brand and stress-tested emerging tools by creating a fully AI-generated :15 spec ad. **Tylenol is not affiliated with this test**

This piece was created using a mix of ElevenLabs, Google Gemini, Midjourney, Runway, Suno, Adobe Creative Cloud.

We approached it exactly like any other production:

• Developed multiple concepts
• Wrote and refined a script
• Held a casting
• Location scouted
• Selected wardrobe + props
• Built a shot list
• Created an animatic
• Executed a digital production (direction, performance, camera, lighting, etc.)
• Refined the edit
• Added graphics, color, and light VFX finishing

The project took about 3 weeks (between other jobs) and cost just under $200 in out-of-pocket AI credits. Had this been a standard job, it would have taken 2 months and production + fees would have been around $200K - $300K (min) depending on media flight and deliverables.

WHAT WE CONFIRMED:

• AI is simply another tool in the toolbox
• Creatives have a much higher bar for “what’s good” than audiences do
• People outside the industry generally can’t tell it’s AI — and don’t really care
• Our mission, values, and core capabilities stay exactly the same

WHAT WE LEARNED:

• There are no shortcuts to developing great creative
• The creative must be built around the medium
• The workflow still needs strong human curation and taste
• AI will surprise you — and disappoint you — and that’s when real problem-solving begins
• JSON prompts + solid reference imagery are essential for consistency
• The process takes longer than you expect
• The approach is creative-dependent: sometimes AI is right, sometimes hybrid, sometimes not at all

WHAT WE EXPECT:

• The tech is improving exponentially (we saw it mid-project with the release of Nano Banana Pro)
• Many brands will lean in and many will resist. Ultimately, audiences don’t cares so decisions will come down to brand comfort w/ AI, creative vision, timeline and budget.