Jidenna Gets Remixed
LOCATION
NYC
BRAND
Pepsi
AGENCY
Velocity X
PRODUCTION CO.
Pudding Boy
EDITORIAL
Stuck In Motion
Welcome to the Sound Drop! Directed by Spencer Parker and hosted by music industry super star Sway Calloway, this branded content series from Pepsi takes hit radio artists and pairs them with popular social media remix artists to reinvent their hottest songs. After the pilot, the series needed some fine tuning. Stuck In Motion was brought in edit and deliver Episode 2. After setting the format and tonality of the series Pepsi is celebrating 8 episodes with more on the way.