LG 8200-Series Laundry Campaign

For LG’s Laundry 8200 Series Campaign, we produced the entire production out of LG’s virtual studio located in Englewood Cliffs, NJ.We seamlessly mixed traditional set build with a virtual production stage to give us massive flexibility while keeping everything efficient, cost-effective.

Check out the behind-the-scenes below!

ORGANIC SOCIALS

To keep the campaign alive on social, we produced a stream of fun, platform-native content. These organic pieces ran alongside the hero spots, extending reach and giving the brand an authentic voice in the conversation.

CUTDOWNS

We created :15 and :06 cutdowns of the main hero spot, designed to extend its reach across multiple platforms. These quick-hitting edits distilled the core brand message into highly shareable, attention-grabbing formats without losing the campaign’s impact.

FEATURES & BENEFITS

We produced a library of short-form product videos (15s + 6s) that spotlighted each appliance’s key features and benefits.

STILLS

Alongside video, we captured a full suite of high-quality still photography. These assets extended the campaign into print, digital, and retail, ensuring a consistent visual language across every touchpoint.