Roadtrip To The VMAs
With Toyota And The Jonas Bros.
BRAND
Toyota/MTV
DIRECTOR / DOP
Eric Schmidt
POST PRODUCTION
Stuck In Motion
GRADE
Harbor Picture Co.
The Jonas Bros made their epic return to the VMAS this year with a surprise performance that started out at the famous Stone Pony and ended with an epic fireworks display on the boardwalk in Asbury Park, NJ.
To help drive viewership to the performance, Toyota commissioned two pieces of branded content to play in show leading up to the performance. One features Nick, Joe and Kevin building the ultimate Jersey road trip playlist; the other a dream like video to their hit Roller Coaster of their super-fans road tripping to the big show in a brand new Toyota Corolla.
Jonas Brothers Roadtrip
Jonas Brothers Jersey Playlist